Experience Overview

The Iams Company, a family-owned firm in the premium pet food category, was acquired by Procter & Gamble in 1999 for $2.3 billion, which was P&G's largest acquisition at the time.


Bryan was PR Director at Iams Pet Health & Nutrition as annual business unit sales grew from $800 million to $1.6 billion, well ahead of acquisition economics.  He worked closely with P&G colleagues to announce the acquisition of The Iams Company.  Soon after, Bryan developed and executed the PR plan to support expansion of Iams dogs and cat food into 25,000+ grocery/drug/mass merchandise stores in the U.S.